Sunday, January 31, 2010

Going Under

But what about something 'underground'? That would probably draw to the appeal of it. But what about a location? You'd never get permission from city hall OR your landlord because it couldn't be insured/licensed. What about if it changes all the time? People wouldn't have time to complain because it would be gone before anyone notice. It would have to be served outdoors, but fine dining style with candles etc. Social media could facilitate the word of mouth between customers, and announce that night's interesting location. There would be two or three options, all prepared during the day. Online marketing would be VERY easy to facilitate. It would be launched in the summer when people want to eat outside and when the weather turns in the fall, and if there is demand, the restaurant could be moved indoors - garages, amphitheaters etc.

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